In 2011, we arrived in Detroit with the idea to build a company focused on building high quality manufactured goods and manufacturing jobs—but no name.
As the story goes, the discussion around this nom de plume got a touch heated, leading a team member to exclaim, “You don’t know sh*t from Shinola!”
Shortly thereafter, we had a name known the world over, with roots in American manufacturing, and synonymous with quality—and Shinola Detroit was born.
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