Edible Arrangements (also simply known as Edible) is a U.S.-based franchising business that specializes in fresh fruit arrangements, combining the concept of a fruit basket with designs inspired by flower arrangement. The company also sells a variety of specialty fruit gift items, such as gift boxes featuring chocolate dipped fruit, and fresh fruit products.
The company was founded by Tariq Farid and Kamran Farid, and the first Edible Arrangements store opened in East Haven, Connecticut in 1999.[1] After designing the computer systems, training manuals, production and profitability tracking and supply chain management process, they began franchising the concept in 2001. The first official franchise location opened in Waltham, Massachusetts. However, the first store was in Hamden, Connecticut.[2]
In 2009, Edible Arrangements announced the signing of master franchisee agreements in Rome, Italy, and Hong Kong. The Rome master franchise was purchased by VPF International Ltd, and the franchise for Hong Kong was purchased by D.T. Hong Kong Ltd, which is owned by Sanja Dujic. Additionally, in November 2009, an agreement was signed with brothers Kemal and Emre Aydin, who planned to develop 15 locations in Turkey. Edible Arrangements ended 2009 with 74 new stores and franchise agreements for more than 85 locations in the U.S. and internationally, totaling the number of units to 940. The company’s U.S. growth in 2009 was concentrated in Texas and the Midwest with stores also opening in other locations including California, Massachusetts, Pennsylvania, and Virginia. A total of 39 U.S. locations closed during the three-year period 2007–2009.
In 2010 the company opened 84 new U.S. stores and 9 international stores and signed commitments for 123 new locations. There are many stores in Connecticut including Glastonbury, Middletown, Hartford, etc. In January 2011, Edible Arrangements announced its 1,000th franchise agreement.
Reviews:
I could have done a better job
“I ordered a large get well arrangement. It was delivered today. She sent me a picture and said how much she liked it. But I was thoroughly unhappy with the results. Although it had the right fruit in it it really did not look like the picture on the website. It looks totally unprofessionally arranged. Even the melon balls were cut half hazard. It looked very sparse. I’m so glad I ordered the large and paid all that money because the small would have probably been worse. I think I will just chalk it up to whoever made that arrangement had no idea what they were doing.”
DO NOT ORDER FROM HERE!
“Y’all delivered my gift and didn’t let no one know at the address and just left it there in the rain! Once I found it the next day, animals ate all the fruit & the rest was full of water. Now no one can get in contact with an employee by phone. Went to store, was told a replacement would be delivered on Monday. Which Monday was YESTERDAY! Who thought it was good idea to deliver a fruit basket & leave it outside?? What sense does that make?? This is ridiculous!!”
Deserve to be sued:
“Mothers day , ordered 4 days in advance , she was was waiting for a delivery that never showed . Checked their tracking with fed ex , they never received from these incompetents . They deserve to be sued for their misrepresentation, to what appears to be the highest percentage of their customers . Unbelievable !”
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